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- How To Promote Your Music On Last.FM
- 50 Cent :The 50th Law" Book. In Stores Today
- 'Luda-day Weekend'
- Jay-Z Sells Out 9/11 Madison Square Garden Show In A Minute!!!
How To Promote Your Music On Last.FM Posted: 08 Sep 2009 01:51 PM PDT Promoting your music online these days is meant to be easy - but due to the sheer number of sites out there it might not always seem that way. This is a brief guide to why Last.fm should be one of the main sites you use to promote yourself, and how to get the most out of it with minimal effort. First off, you might already have a page on Last.fm without realising. Huh? This is how it works. Last.fm is built on the data generated by our community of music fans (21 million of them!) 'scrobbling' their music collections. 'Scrobbling' means that when a Last.fm user listens to an MP3 on their PC or iPod, the title of the track and artist name is entered into our database – and, if a page for that track and artist has yet to be created, we automatically create one. In this way we're building a massive, ever-growing database of information about all the music ever made. So, if you have any music out there already, chances are one of your fans is a Last.fm user who's scrobbled your music to our database – so you might already have a page on the site. (If not, you can always create one yourself.) But don't panic: even if a page already exists, this doesn't mean we have your music actually on the site. We'll only have this if you've given it to us or we have a deal with your label. So the first thing you need to do is register and upload your music: http://www.last.fm/uploadmusic. What makes Last.fm different? The important thing to note about Last.fm (and what makes us different to other services) is that we start promoting your band for you from day one. As outlined above, as soon as one of our users listens to your music it is 'scrobbled' to Last.fm. From this point on, we'll start recording the number of times Last.fm users listen to the track, and more importantly, start actively recommending it to other users with similar music tastes to the people already listening to you. We know you're busy, so we also get our users to help out on a lot of stuff: they can upload band photos, write biographies and describe your music using tags. All these things are essential in maintaining an active community, based around music discovery and sharing tastes. What it means for you is that once you have a page on Last.fm, it can be kept up to date thanks to our users. The Artist Royalty Programme What's more, by uploading your music you're not only helping people discover it, but you can also get paid every time anyone listens to it on Last.fm as part of our Artist Royalty Programme. Enrolling in this scheme allows you to earn money each time your track is played by someone using our On Demand service, or if it is streamed on one of our radio services. What next? If you want to go all out and make sure that you get the most out of Last.fm, then here are my top tips for promoting your music on Last.fm. 1. Make your music available for free download Assuming you have already registered for our Artist Royalty Programme then your songs will automatically be available as free on demand streams for our users. However by making one or two songs available as free downloads your artist will instantly become more visible on Last.fm as we promote free content more vigorously than anything else. 2. Upload Videos Just as we promote free content, we also push videos straight to users who might be interested in them via their recommendation dashboard. You can upload as many videos as you like and whilst promotional videos are the obvious first port of call you can also upload live performances or anything else you have kicking about, which leads me onto... 3. Create special content If you want to raise your profile on Last.fm by leveraging your existing fanbase, a great way to do this is to upload special content to Last.fm. This could be in the form of a video tour diary, studio diary or interview, or it could be a preview of your new album interspersed with you chatting about the tracks. Not only will this be promoted automatically on Last.fm, adding interest for existing users, but you can also promote the content via your own mailing lists or MySpace page using our range of embeddable widgets. 4. Add upcoming events Last.fm has an extensive events system that recommends events users might enjoy, as well as allowing them to invite their friends and see what other people are attending. Adding your artist's upcoming events is a great way to keep people informed and interested. Plus, if you've followed the above steps, hopefully you now have a few of our users who are curious to check your band out! 5. Get involved Last.fm is a community-based site and so conversation is important. Start using your own personal account, and join some groups. As you start to figure out the landscape you'll be able to work out when it's appropriate to mention you're in a band. If people already trust you, they might be more inclined to listen when you mention an upcoming release or gig. You can also communicate with existing fans through Last.fm via things such as journals, so jump in and have a play! 6. Get an extra boost If you've got an album coming out or a tour to promote, and thus some money to be spent, Last.fm also offers highly targeted advertising. We know what our users like which means that you can make your budget stretch further by only reaching those people you know will be, or should be, interested in your music. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
50 Cent :The 50th Law" Book. In Stores Today Posted: 08 Sep 2009 01:45 PM PDT This posting includes an audio/video/photo media file: Download Now | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 08 Sep 2009 01:36 PM PDT
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Jay-Z Sells Out 9/11 Madison Square Garden Show In A Minute!!! Posted: 08 Sep 2009 01:43 PM PDT |
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