daylies music: Swedesplease

Thursday, November 12, 2009

Swedesplease

RIP The Bridal Shop (now who will save indiepop?)

Posted: 11 Nov 2009 08:03 AM PST

The Bridal Shop are like that tree that falls in the forest that no one hears. Did it really fall? If it didn’t impact millions of people does it really matter? If pop culture didn’t write about it, celebrate it and then toss it away did it happen? For me it did (does).

The Bridal Shop lasted 3 years and had a very small recorded output. Some of what they did record came out on the Peruvian label Plastina Records. Other releases were limited edition on Cloudberry. They were destined to commercial failure. But they affected me and countless others with their beautiful, soaring electronic flavored pop music. Here’s their last myspace message and then a video/mp3 of their song “The Ideal State” and a video of their last performance held last month in Stockholm.

And then — silence. No cards, no best wishes, no “I See You In Hell” comments… Why? Well, the world of “independent” pop music is probably glad to see one of its worst opponents, The Bridal Shop, the Knights of the Truth, sink into the sea of oblivion; finally everything can work smoothly again, and — never forget that things work like architecture — finally the misty lords of the industry can release loads of records which will all carry the BAU inscription (Business as usual); and when you go to a BAU concert, dressed like a five-year-old, you can finally listen to your heterosexual, banal, “seeensitiiiiive”, shit music, mostly sung by broken-hearted boys with cute hairdos, without being disturbed by, damn right, The Bridal Shop, the Knights of the Truth.

The band may be gone but they are not forgotten. Let’s hope the major players behind The Bridal Shop regroup and continue making lovely pop music.

“The Ideal State” (The Ideal State)